Find the perfect city
Tip #2: Picking a city you are familiar with already helps.
Once you know your goal, you need to figure out which city is the most appropriate for your business trip. Look for the country first: do you want to stay where you live so you do not have to travel much or do you prefer a little adventure across the ocean? In both cases, if you go back to a city you have already been to, it will feel less overwhelming. You will know the areas where to stay, maybe even a few people you can crash at. Don’t forget about the language spoken there, we are both bilingual in French, so it made our lives a lot easier.
Tip #3: be smart on social media and the world is your oyster.
Remember, you start on a new territory where people probably never heard about you. Do not expect to have clients throwing themselves at your business and begging to give you their money, you will have to reach to those people. As mentioned previously, social media is a great way to get in touch with potential customers, it will be your best asset in this new adventure. If you are not sure where to start, you can create a survey on social media and see where you have the most chance to get clients, who knows, your followers may be located in one specific area.
Don't kid yourself, making profits is a priority
Tip #4 : You have to do some serious budgeting, don't take this slightly. While you are away, you will be unable to book anything in your home town for a certain amount of time. You wouldn't want to come back home penny less, right?
Even though traveling for business is fantastic, it will involve some important costs. Accommodation, food, transportation, and you will want to enjoy yourself a bit too there. It won't be a vacation, you will not have the time to really rest and enjoy it fully from a tourist perspective. Just like working from your own country, you need to make money out of any projects you work on. I am not talking only about enough money to reimburse your trip but actual profits! Hours will be long, the planning above will take a lot of time, and you have to eat. (I don't know about you, but I like food, eating is nice and my rent ain't gonna pay itself).
Bonus: Jet lag can kick you hard.
Tip #5: Avoid travelling when there is a time change.
We never thought it would be so difficult to adapt ourself after 2 time changes. When we arrived to our home country, there was already a difference of +6 hours with Toronto, then a couple of days later France changed time. The same pattern happened again when we came back to Canada… Second time change! It knocked us out and took us 2 weeks to get back to normal.
You now have the good recipe to start planning a solid business trip. Good luck! As far as we are concerned, we will focus on Canada for a bit, before aiming for another european country.